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Myrtle Beach’s PGA TOUR event set for May 8-11 at the Dunes Golf and Beach Club

MYRTLE BEACH, S.C. (April 8, 2025) — There will be new options for eating, seating and shopping at this year’s ONEflight Myrtle Beach Classic, set for May 8-11 at the Dunes Golf and Beach Club.

 

General admission seating and standing room viewing will be added behind the 18th green and there will be additional merchandise areas, including a beach-themed venue on the oceanside lawn next to the main entrance.

 

“We are calling it the Sand Bucket Surf Shop, and we will be offering merchandise items that reflect our beach location and ocean views,” said Dennis Nicholl, PGA director of golf at the Dunes Club, who is working with PGA Merchandiser Cyndi Graham. “We will have beach-themed items such as T-shirts, beach towels, hoodies, straw hats, and even a couple surf boards. We’ll certainly offer the traditional items, like festive patterned golf shirts and hats, but I don’t recall ever seeing a themed merchandise shop like this anywhere on the PGA TOUR.”

 

Food truck vendors will also have a place, in addition to the traditional concession stops throughout the course, as there will be food court area in the Fan Zone, located next to the 17th green. 

 

“We want to create a festival atmosphere for our Fan Zone,” said Darren Nelson, tournament director. “When our ticket holders want a break from watching golf and walking the course, we want them to make our Fan Zone the place to be. Our post-round concert series will be staged here as well.”

 

Last year’s event drew more than 40,000 fans, and delivered some memorable golf moments and offered additional entertainment with two free concerts. It also received rave reviews from the professional golfers.

 

The concert series announced to date has the soulful Chairmen of the Board on Thursday and country music star Tyler Hubbard, formerly of Florida Georgia Line, on Saturday. Both shows will start shortly after play is completed for the day.  


Tickets for the ONEflight Myrtle Beach Classic are available for purchase at www.myrtlebeachclassic.com.

About the Myrtle Beach Classic

The Myrtle Beach Classic, a dual-field PGA Tour event hosting 120 players, will be played May 13-16, 2027, at The Dunes Golf and Beach Club in Myrtle Beach, S.C., commonly known as the “Golf Capital of the World.” Updated information on the 2027 event can be found at myrtlebeachclassic.com.

About PGA Tour

The PGA Tour’s mission is to deliver the world’s most compelling professional golf competition, featuring the sport’s greatest players, for fans, partners and communities. The PGA Tour, headquartered in Ponte Vedra Beach, Florida, operates the PGA Tour, PGA Tour Champions, Korn Ferry Tour, PGA Tour Americas and PGA Tour University. To date, events across all Tours have generated more than $4.4 billion in charitable giving.

About Visit Myrtle Beach

Visit Myrtle Beach is the official destination marketing organization for the Myrtle Beach area, promoting the region as a vibrant, welcoming destination made up of 14 unique communities stretching 60 miles along the northeast coast of South Carolina. With a mission to promote, protect and improve the region collectively known as the Grand Strand, Visit Myrtle Beach works to enhance the quality of life for local residents by fostering a sustainable tourism economy that supports local jobs and generates critical funding for public services, schools and infrastructure. For more information, visit VisitMyrtleBeach.com or call (888) Myrtle-1.

About SPORTFIVE

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence, and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the center of professional sports, SPORTFIVE will use its unique position to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in soccer, golf, Esports, motorsport, handball, tennis, football, basketball, ice hockey, rugby, Olympics, multi-sport events, and many more.